Physical education experts have raised questions about the approach's suitability for school-age children. But the program — and its connection with the seven-time Super Bowl champion — has stirred student interest in fitness and nutrition, others say.
Most of Brady's advice is fairly mainstream, including an emphasis on a positive attitude, good nutrition and adequate sleep. But some of his guidance has faced skepticism. He famously attributed his propensity not to sunburn to his high water intake in his book. His trainer, Alex Guerrero, was investigated before joining Brady by the Federal Trade Commission over unsubstantiated claims that a supplement he promoted could cure concussions.
Sports trainers have been moving toward a model that includes a mixture of strength training, flexibility and balance exercises, said Mike Fantigrassi, the senior director of product development for the National Academy of Sports Medicine, which certifies trainers. But he said he had concerns with the word"pliability" being taught in schools as though it was scientifically proven.
"I just am a little bit alarmed that a school district the size of this one would grab onto this celebrity program," said Drain, who runs a nonprofit that provides professional development for health and physical education teachers.On the diet front, Brady advises against foods in the nightshade family like peppers, tomatoes and eggplants because of inflammation concerns.
One upside is the Brady name makes students perk up in class, said Allison Swank, an eighth grade wellness teacher and a track coach in Pinellas County. In pilot classes, students take baseline assessments to evaluate areas like their strength, conditioning and flexibility. They then set goals to pursue for improvement, said pre-K-12 health and physical education specialist Ashley Grimes.
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