Tom Cruise zoomed into a negotiating session to urge the Alliance of Motion Picture and Television Producers to hear out the guild’s concerns on the issue
SAG-AFTRA sometimes calls in performers during negotiating sessions to discuss issues in which they have expertise. Any member can request to address a negotiation session and the guild can evaluate the value of having them participate. Apparently, the guild concluded that Cruise’s point of view was worthy.
SAG-AFTRA had a handful of proposals on the table concerning stunt professionals, including stunt coordinators and stunt performers, which the 160,000-strong union represents. The union also sought to institute more guardrails on the use of generative AI in entertainment in its 2023 talks with studios and streamers, focusing on ensuring that performers give consent and are appropriately compensated when their performances are ingested into the technology.
Of course, despite Cruise’s participation in the talks, after around five weeks of negotiation the performers’ union and the AMPTP failed to come to a deal by 11:59 p.m. on Wednesday, July 12, when the union’s film and television contracts package expired.
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