Tom Hanks is warning his Instagram followers about AI, after a deepfake ad used his face....
a warning about deceptive artificial intelligence to his 9.5 million Instagram followers on Sunday. Atop an apparent screenshot of a Hanks deepfake — a synthetic image imitating his likeness — he proclaimed that he had nothing to do with an advertisement using his image.
“BEWARE!!” his post said. “There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”The post garnered more than 120,000 likes and launched a slew of news articles. But it’s hardly pop culture’s first interaction with AI-created media — rapid progress in the technology over the past few years has made it simpler than ever to fake speech, images and video.
“I could be hit by a bus tomorrow, and that’s it, but performances can go on,” he said. “And outside of the understanding that it’s been done with AI or deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality. That’s certainly an artistic challenge, but it’s also a legal one.
A Meta spokesperson told SFGATE that the company’s engineering teams are working on technology that could better detect deepfakes and other manipulated media; Facebook and Instagram’sHear of anything happening at a Bay Area tech company? Contact tech reporter Stephen Council securely at [email protected] or on Signal at 628-204-5452.Stephen Council is the tech reporter at SFGATE.
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