Tom Hanks is in an unauthorized AI commercial for a dental plan.
Tom Hanks is warning fans that his AI likeness has been used for an unauthorized commercial. In the clip, a much younger version of Hanks is seen hawking some kind of dental service. The star said on Instagram,"BEWARE!! There's a video out there promoting some dental plan with an AI version of me. I have nothing to do with it. – Tom Hanks" Needless to say, critics of this technology have seen this day coming for years now.
Tom Hanks Addresses AI Likeness OwnershipDuring a previous appearance on a podcast, Hanks outlined how he saw the future around AI going. During an episode of The Adam Buxton Podcast, the star argued that he could be starring in movies more than 30 years from now. Because, if the company owns your likeness, they can do with it as they see fit. Grimly, that would also mean that actors would effectively be trapped in amber as the younger version of themselves.
The star would add,"Outside of the understanding that it's been done by AI or deep fake, there'll be nothing to tell you that it's not me and me alone and it's going to have some degree of lifelike quality… I can tell you that there [are] discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice and everybody else's being our intellectual property.
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