Tomihiro Kono makes incredible wigs for Björk and Heaven by Marc Jacobs. We spoke to the Japanese hairstylist and revered wig-maker about his playful creations:
. It was around the same time that he met Junya. Kono’s career was enviable but he recalls feeling a vague sense of frustration about his ambitions as an artist. “The fashion industry is a world where young creators appear one after another, and a generational shift is constantly taking place,” he says. “I felt a kind of doubt about the fact that I was getting older and older and had to keep up with it all the time.
Reflecting on that period in New York, Kono recalls that,"I tended to base things on who I worked with, rather than the work itself. In the fashion industry, since the 2000s, the mainstream trends have been to express a natural, not contrived, look.” As such, he says, there were a lot of shoots where there was almost no need to doKono swiftly began to search for a new form of creative expression in wig-making.
As he posted these looks online, a steady stream of messages from people wanting to buy his work rolled in. With such popularity, a challenge arose with figuring out an appropriate price point."A full, handmade wig is like haute couture clothing," he says of the time, effort and precise skill that goes into them. Keen to make something more accessible, Kono dreamt up hiscollection as a relatively affordable, detachable hairpiece that can be clipped in to natural hair as an accessory.
Kono likens this range to “Comme des Garçon’s Play… or Marc Jacobs' Heaven" — the latter of whom he has now collaborated on a series of monogrammed— adding that nothing inspires him more than seeing people walk down the street wearing his creations. After all, as he explains:"When I look back, street culture is my starting point. But when I was doing magazines and shows, I didn't really understand it. Maybe it was because I was conceited, thinking that I was making art.
These days, Kono is based in Tokyo. “I work remotely with overseas clients and make custom-made wigs for musicians, while creating new works in my atelier," he says. He also works on shows for up-and-coming fashion brands from around the world, such as Shanghai-based
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