Tommy Hilfiger Fall 2023 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
How do you reinvigorate heritage? From fresh designers hired to “revive” dormant labels to stalwart brands trying to convince new generations that they’re still relevant, this question is top of mind for anyone leading a brand born before the year 2000. At Tommy Hilfiger, the conversation is less about convincing Gen-Z that it’s cool—long association with hip-hop’s vanguard does the trick—and more about delivering a product that captures that cool essence.
“The brief to the design team is to start with American classics and find the filter to make them relevant for today’s customer,” said Lee Holman, Tommy Hilfiger’s Chief Design Officer at a preview. The thing is, the notion of American “classics” has been revisited so much that it’s lost most of its meaning. Here’s where the filter comes into play.
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