Tommy Hilfiger, which is owned by PVH Corp., has selected five finalists for the 2022 Tommy Hilfiger Fashion Frontier Challenge, who were chosen out of 259 applicants from global startups to scale-ups.
“As we move into the fourth edition of Tommy Hilfiger Fashion Frontier Challenge, we know that there is still more work to be done to achieve diverse representation and inclusion in fashion,” Hilfiger said. “When we come together in collaboration, we spark an important catalyst for change — and only together can we foster this long-lasting impact. We’re committed to using our platform to give emerging talent a voice so the industry as a whole can evolve how we think, build and create.
The five finalists are Care + Wear, a New York-based healthwear company that bridges the gap between fashion and function by creating adaptive and accessible clothing, recovery bras, patient gowns and scrubs for people to feel more human while in the hospital; IDA Sports, a British company designing footwear and soccer cleats specifically for female athletes; Koalaa, a British initiative engineering comfortable, affordable, soft upper limb prosthetics made like clothes for people of all ages;...
A 200,000 euro award will be divided between the top two winners to support their ventures. The two winners will also receive receive a yearlong mentorship opportunity with Tommy Hilfiger and INSEAD experts, and a place in an INSEAD course. An additional 15,000 euros will be awarded to the finalist who Tommy Hilfiger associates vote as their “Audience Favorite.”
“Supporting and working with communities that drive positive change and innovation within the fashion industry remains one of our top priorities,” Hagman said. “Driving change is part of our brand DNA. With every new edition, the Tommy Hilfiger Fashion Frontier Challenge reaffirms our commitment to amplifying the work of incredible entrepreneurs who can play a critical role in our journey toward creating a better fashion industry.
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