Despite being in the midst of a “crypto winter,” major companies are still investing and announcing plans for Web3 growth. So who are the big players and what are they doing? eking0x reports:
In February 2022, Bud Light took things to IRL: It aired
featuring Nouns NFT. Later in that month, it released 2,000 NFTs in connection with its new beer brand, N3XT. Each NFT sold for $399, and each NFT holder could claim a pair of Nouns-inspired glasses., and later Budweiser, partnered with Ethereum-based NFT horse racing game Zed Run to release in-game horse skins based on its Clydesdale mascots, among other things.of 6,776 AO Art Ball NFTs in partnership with Web3 studio Run it Wild.
Interestingly, the NFTs are not just a static art. Each ball tracks match metadata and was linked to a 19 cm x 19 cm section on a tennis court. A winning shot that lands on any section of the court is linked to an owner’s NFT. If one of the 11 championship points landed on the plot, the owner of the connected NFT was rewarded with a physical ball used in the game, encased in a custom handcrafted case. Each ball sold for around 0.07 ETH .
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