Life in the streaming wars: The nine leading media & tech companies will spend $140B on content in 2022
Sports content costs are skyrocketing because of live sports’ increasing importance to the linear TV ecosystem. For example, TV sports is the most important genre in the top 1,000 cable originals and increased from a 25% share in 2016 to 38% in 2021 .
last month that found that many original Netflix hits have a relatively short shelf life, with audience levels peaking quickly after release, which makes constantly creating new content a necessity.
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