$15 million can buy you a star-studded advertising campaign, but as Tourism Australia has learned, it can't give you control over the timing of natural disasters.
"But it's also one of the reasons why it's important that we continue to invest in tourism marketing.
for firefighting efforts across Australia, a Tourism Australia spokesperson confirmed on Sunday some of the Matesong campaign activity had been paused. "We continue to monitor the situation daily and will continue to review our planned activity over the coming days, weeks and months."The spokesperson said many potential tourists who were exposed to the advertisement would not actually travel to Australia for more than 12 months.
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