As Australia's tourism industry braces for the impact of the bushfires, grassroots campaigns are launched to draw back visitors and assist businesses in affected communities.
As Australia's tourism industry prepares to take a hit worth"hundreds of millions" of dollars, community-driven campaigns are hoping to draw back visitors and assist business in bushfire-affected communities.Experts say Australia's tourism brand has taken 'a hit'This week, Melbourne's Zoe Manderson launched thewebsite, which allows users to plan trips to regional areas and see which cafes, restaurants, shops and hotels are open for business.
Ms Manderson said the site would operate nationally and allow businesses to put up their own listings for free. She hoped the site would draw Easter visitors to affected regions, when the fire crisis will have hopefully eased. "It's great to have inspiration, but people don't really know what's going on in the ground," she said."So we wanted to pull all that information in a way that was really actionable for people."Burns survivor and author Turia Pitt has acquired more than 160,000 followers on Instagram in four days, for a new campaign encouraging people to buy products from businesses in bushfire-affected towns.
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