Tourism Tasmania has axed an unusual campaign to lend thermal undergarments to tourists, who would then return them for others to use.
Instead, the tourism campaign has been reworked as a limited giveaway of the garments to interstate tourists holidaying in Tasmania this winter.
But tourists may still be able to snag a pair of fresh Loan Johns to keep – a limited number will be given away to arrivals at Hobart Airport on Friday, July 2, following a giveaway at Launceston Airport last weekend. Smitten Merino struck a deal with Tourism Tasmania to produce 1000 pairs of the sustainably made, merino wool long johns that are valued at $100 each, according to theThe Loan John campaign is designed to promote the winter festivities in Tasmania during the tourism off season.Source:Supplied“Tasmanians are a generous and creative bunch with a strong sense of community.
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