Chilly and wet conditions sweeping across the UK are attracting holidaymakers from parts of Europe affected by unprecedented heat and wildfires. But downpours are putting UK tourists off from visiting coastal destinations
The Association of Leading Visitor Attractions said tourists are now coming to the UK to"escape".
Fiona McArthur, operations manager for the Bournemouth Coastal Business Improvement District , said seaside hotels were"breathing a sigh of relief" when summer arrived in June until it took a"turn for the worst" in July. It says when warmer tropical air meets colder arctic air in the air mass above us, it causes large changes in weather we experience and can fuel more severe storms.
The Met Office warns that as the climate continues to warm, the effect will increase and heavy rainfall events are expected to become more common.
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