Woody, Buzz Lightyear and the “Toy Story” universe will be taking in an NFL game for the first time.
ESPN has been successful with alternate broadcasts of NFL games, including the “ManningCast” during “Monday Night Football” and playoff games.
“We looked at a lot of different concepts and then ultimately targeting ‘Toy Story’ because it resonates with older generations and kids together. It is also a way to promote and build awareness for the ESPN+ exclusive game,” he said. Beyond Sports, a company based in the Netherlands, will mostly be responsible for the player animation and making sure the player tracking data works with the animated product. ESPN’s creative services has done more than 100 animations of characters from “Toy Story” that can be woven into the broadcast.
“When you’re doing a normal game, you’re documenting it. We’re kind of creating the storyline creating the game as we go here a little bit,” coordinating producer Drew Gallagher said. “It has been a fun, imaginative experience producing this. We are kind of leaning into the cartoon logic of it all, like when the aliens come down from the sky and drop the ball at the line of scrimmage. That’s the fun kind of silliness that we’re leaning into.
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