The Australian Automotive Dealer Association (AADA) released its annual Dealernomics report, revealing a shift in Australia's top 10 car brands. Toyota continues its dominance with 3.16 million registered vehicles, followed by Mazda and a surging Hyundai, surpassing the former Australian carmaker Holden.
Australia ’s automotive landscape has undergone significant transformations in the past decade, marked by the end of local manufacturing which led to a decline for some prominent brands. The Australia n Automotive Dealer Association (AADA) released its annual Dealernomics report this week, providing a comprehensive overview of key car industry statistics as 2025 commences.
This report includes a Top 10 list of brands with the highest number of vehicles on Australian roads, revealing a notable shift in the rankings.According to data from the Department of Infrastructure published by the AADA, the number of registered vehicles in Australia at the start of 2024 reached 20.4 million, an increase of approximately 600,000 from 2023. This figure excludes the record 1,237,287 deliveries made in 2024 and the unknown number of vehicles unregistered during that year. It comes as no surprise that Toyota holds the top spot for the most registered vehicles in Australia, solidifying its position as the dominant brand for the past 22 consecutive years. Starting 2024, there were 3.16 million Toyotas registered in Australia, a rise of about 60,000 vehicles compared to the previous year. Last year, Toyota delivered a record-breaking 241,296 new vehicles to buyers across the country in 2024, undoubtedly contributing to the increase in its overall registrations. Mazda follows closely behind with 1.51 million vehicles registered in Australia, representing an increase of approximately 50,000 vehicles from 2023. Last year, it made 95,987 deliveries. The most significant change occurred in the third position, with Hyundai's registrations surging to 1.28 million vehicles, matching the figure of former Australian carmaker Holden. Holden’s final Australian production ceased in October 2017, and the brand was officially wound down by General Motors on January 1, 2021. While a small number of leftover vehicles were sold in the following months, the brand has been absent from the Australian market for four years. While Hyundai experienced a year-on-year increase of about 30,000 registrations, Holden's figure declined by approximately 90,000 vehicles, a trend expected to continue in the future. Despite this, Holden remains ahead of Ford, which saw its registered vehicle count drop from approximately 940,200 to 900,500. Ford delivered 100,170 vehicles in 2024. Along with long-time rivals Holden and Honda, it was one of three brands that saw more cars unregistered than delivered. The Blue Oval brand is followed by more Japanese marques, including Mitsubishi, Nissan, Subaru, and Honda, while Kia rounds out the top 10. Kia recently surpassed Hyundai in the annual new-car sales competition but still has roughly half the number of registered vehicles overall in Australia. This is partly attributed to Hyundai's entry into the Australian market in 1986, while Kia entered the market a decade later.
Automotive Toyota Mazda Hyundai Holden Australia Car Brands Dealernomics Registered Vehicles New Car Sales
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