Trademark Filing Suggests BMW Will Simplify its Arcane Naming System

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Trademark Filing Suggests BMW Will Simplify its Arcane Naming System
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Still confused about the difference between an M440i Gran Coupe and an i4 M50? Worry no more.

, you want the M440i Gran Coupe. Unless you want your car to be an EV, in which case you want an i4 M50. If that sounds confusing to you, don't worry. It is confusing. The good news is that these names may not stick around for long.

To understand how bad the current naming convention is, we need to break both names down piece by piece. The full name of the gas-powered 4-series indicates a performance variant of a certain car with a certain level of power and fuel injection . The full name of the electric car indicates an electric variant of a certain car in a performance variant with a certain level of power .

In the X3, for instance, an EV with enough power to earn the still-unclear "30" designation could be called iX330. The "i" represents an EV, the "X" represents an SUV, the 3 represents a size, and the 30 represents the level of power. A gas-powered sedan with a similar performance level, by contrast, would simply be a 330.

The report does not detail how those mainline M cars would be badged. Right now, cars like the M3 are just given the letter M and their model designation, with suffixes like "Competition" and "CSL" added for higher-end models. If those names are simply treated like the three numbers at the end of every other name, an electric M3 could be an iM3. That works for sedans, but "iXM3" is confusing for an electric performance crossover.

All of those questions and more will be answered when BMW actually starts producing EVs under this naming convention. According to the report, that should begin with the next generation of X3 crossover and 3-Series sedan.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

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