The chain's execs revealed why customers shouldn't expect an e-commerce business any time soon.
, shipping things to your door, with trucks and warehouses that are dedicated to not servicing a store location, which services a lot of people, but servicing individual homes where products get delivered," said Miller.
Aside from this being a cost-effective move for Trader Joe's, this strategy also saves the company from having to impose higher prices on customers, Sloan pointed out. Besides the added costs that come along with online shopping, Trader Joe's also likes to keep things in-store in order to keep up its offer of a unique shopping experience.
"That experience would not be the same if you were trying to order something from a website that just showed you the products you already know about," Miller said, adding that walking into a Trader Joe's store allows customers to encounter products theyThis discovery component to shopping at TJ's is what Sloan calls a"treasure hunt." Meanwhile, when shopping online, you're more likely to already be searching for specific products.
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