The grocery chain has a loyal following for a reason.
of the individuals who write about Trader Joe's"are in some form of intimacy with the brand." Among the words associated with the grocer on social media,"Delicious" was a highlighted as one of them.
Moreover, the grocer earned its highest score in Indulgence, a brand intimacy archetype focused on creating close relationships that revolve around"moments of pampering and gratification.
Costco took the second place title, getting its highest marks in Fulfillment, a brand archetype focused on"exceeding expectations, delivering superior service, quality and efficacy." Like Trader Joe's, the members-only warehouse club was found to be frequently associated with a food-focused keyword—"Tasty." Closing out the top five in the retail category were H&M, Amazon, and Whole Foods.
Reflecting on the study as a whole, MBLM notes that brand performance has increased by 19% since before the pandemic, with 9% more consumers forming emotional connections with brands since the pandemic started.Brianna is the Editorial Assistant at Eat This, Not That! She attended Ithaca College, where she graduated with a degree in Journalism and a minor in Communication Studies.
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