Trader Joe’s will scrap product labels including ‘Trader Ming’s,’ ‘Arabian Joe,’ ‘Trader Giotto’s’ and ‘Trader José.’
called out product labels that exploit “a narrative of exoticism that perpetuates harmful stereotypes,” including “Trader Ming’s” for Chinese food, “Arabian Joe” for Middle Eastern foods, “Trader José” for Mexican foods, “Trader Giotto’s” for Italian food and “Trader Joe San” for Japanese cuisine.
Trader Joe’s said Monday that it decided to use only the Trader Joe’s name on its products several years ago and has since been in the process of updating the labels which should be complete “very soon,” spokeswoman Kenya Friend-Daniel told theFriend-Daniel explained that the approach was “rooted in a lighthearted attempt at inclusiveness” but that now the company recognizes that it might have “the opposite effect.
Bedell updated the petition after Trader Joe’s statement Monday and asked the company to commit to a date for changing the packaging or, if that is not possible, to “immediately remove all products that the company recognizes have not been inclusive and have not cultivated a welcoming, rewarding customer experience.
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