Kia's 'Binky Dad' Super Bowl commercial generated the most interest in its vehicles on Cars.com among the four automakers that advertised during the game.
featuring a dad racing home in a Kia Telluride SUV to retrieve a forgotten pacifier had the biggest impact of the four car commercials that ran, according to Cars.com.
The online marketplace compared web traffic to Kia, Ram, Jeep and General Motors brand pages from eight minutes before and eight minutes after their commercials aired.Kia's advertisement featured a father racing home to retrieve a pacifier.GM finished second with a 50% bump courtesy of a commercial featuring Will Ferrell driving its electric models through various Netflix programs.
The spot was a joint effort promoting a new partnership between GM and Netflix that will see the automaker's vehicles featured in the streamer's original programming.
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