After decades of bags lining the streets, the mayor has proudly wheeled out a McKinsey-approved trash can
he revolution will not be televised. Unless it’s Mayor Eric Adams’s Trash Revolution, of course. In which case a press conference will be held, music blasted, and every camera crew in the five boroughs invited.
“Today, we are tossing even more black bags into the dustbin of history and taking the next step forward in our ‘Trash Revolution’,” Adams proudly proclaimed after the demonstration. For years New Yorkers have put their rubbish out in loose bags but, starting in November, all small buildings will have to use these bins. The new rules will mean the city will be containerizing approximately 70% of its 14bn annual pounds of trash, according to Adams.
Perhaps you’re wondering if you’re missing something here. Did the mayor of the richest city in the world really just show off a wheelie bin like it’s some sort of newfangled innovation? This is a city whose police department has a budget of. Isn’t it just a tad embarrassing that they’ve only just realized that you can put rubbish in a container?
In this latest chapter, that somebody appears to have been McKinsey & Company. (You know, the consulting firm that played a key role in thea $4m contract to McKinsey to figure out how to deal with trash and design a citywide pilot program. According to, it seems that the idea to commission a consultancy came from the sanitation commissioner: Jessica Tisch, granddaughter of the billionaire investor Laurence Tisch.
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