Child safety advocates have praised the campaign as a powerful step in helping prevent sexual abuse.
A landmark national ad campaign aimed at encouraging adults to have sensitive conversations with young people about child sexual abuse will hit TV screens and social media from Sunday night, in what advocates say is a critical step in raising awareness.
Child safety campaigner Bruce Morcombe, who with wife Denise established the Daniel Morcombe Foundation after their son was abducted and murdered in 2003, said the move was a “tremendous step forward” in developing national policy to protect children. The ads feature a combination of actors and animation, with the animation kicking in at the complex point of the discussion, such as when an older brother tells his younger sibling: “You know nobody should ever ask you to send pictures of yourself.”
“We need to have this conversation and yet it’s such a difficult message to get across without triggering and upsetting people. I think they’ve found the line just exquisitely,” she said. “It is saying to all our survivors everywhere, we should have listened to you, and we need to listen now.”
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