Triple J has defended the low number of Australian artists in its Hottest 100 countdown, which saw only 29 local acts included this year, down from 52 in the previous year. This marks the third-lowest showing for Australian talent in the poll's history. The result has reignited a debate about how to support Australian music in the age of globalized streaming.
Triple J has defended the lack of Australian representation in its Hottest 100 after this year’s countdown saw just 29 local artists included, down from 52 the previous year.edging out Sydney band Royel Otis, who came in second with their Like A Version cover of English singer Sophie Ellis Bextor’s 2001 trackChappell Roan took out top spot in a year that saw local acts record their worst result in more than 30 years.
However, he also concedes, “there’s no doubt we need to have a bigger conversation about Australian music discoverability across the entire media landscape in this country”.Alamy Stock Photo “Along with Sony and Warner, these three labels were responsible for more than 95 per cent of the Australian top 100 single and album charts. We are becoming a one-shop town with a dominant supplier, which doesn’t leave room for diversity.”
“Algorithmic curation is very centrist,” says Kelly. “It doubles down on what’s successful at the expense of those on the margins. In our case, that means Australian acts. “Getting inside those algorithms and getting a better deal for Australian music will make a huge difference for Australian artists,” Burke said. “But I need the expertise and the advice of Music Australia for us to take that next step.”In response to questions from this masthead for this story, Burke said: “A lot needs to be done to put the local music industry on stronger foundations. That’s why we established Music Australia and have been funding festivals and venues through Revive Live.
Kelly believes this creates a flow-on effect that sees labels investing less in new artists, especially if they are Australian, because companies aren’t getting the return.
AUSTRALIAN MUSIC STREAMING HOTTEST 100 MUSIC INDUSTRY DISCOVERABILITY
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