Trump and his team believe the sport played a major role in boosting his image with the male voters key to his White House comeback.
Donald Trump returned to Madison Square Garden for an Ultimate Fighting Championship event at the weekend, raising his fist to an ecstatic crowd that chanted “USA” as giant screens showed the president-elect entering the site of his inflammatory October 27 rally.
Trump’s appearance at the fight – and the venue – was steeped in symbolism. Trump and his team believe the UFC and White played a major role in boosting his image with the male voters key to his White House comeback. When Trump declared victory in the early morning hours of November 6, the three people he invited to speak were his running mate, a top aide and “a tough guy” – White.
Throughout his campaign, he expressed his love of combat sports and used explicit language on the trail. At times, he pandered to the often-misogynistic online fringe known as the “manosphere”, appearing on the live stream of Adin Ross, an influencer who has been banned from some tech platforms for repeatedly sharing offensive content. The strategy seemed to work: Trump saw big gains with men under the age of 29 and Hispanic men of all ages.
Trump and Musk’s expected arrival loomed over the night’s earlier matches. Following one fight, UFC combatant Jim Miller plugged “DOGE”, a nickname for, a hazy, non-governmental cost-cutting initiative. Miller also called for justice for Peanut, a celebrity squirrel whose euthanasia sparked outcry among Trump supporters.
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