This is the first installment in a five-part series examining the transformation of television as the industry prepares to celebrate the Primetime Emmy Awards on Sept. 19. Traditional television ra…
According to Bader, the launch of a new TV season is just the start of the lifecycle of monetizing original programming. “We are finding more and more that shows suddenly take off on digital,” he says. After Netflix released past seasons of “Good Girls,” “The Good Place” and “Manifest,” that did drove a “huge influx” of viewers back to NBC on both TV and digital platforms.
That said, the idea of having seasons and establishing regularity for programming with a regular cadence is important, Sharenow says. “It’s good to offer that to the audience, so they do build up a muscle memory of when their favorite shows are on.” Plus, for A+E, certain seasonality remains very important; Sharenow cited Lifetime’s holiday movie franchise.
For HBO, the traditional “fall TV season” has never historically been the central release focus for HBO in the same way that it has been for broadcast and basic cable, Gertler adds. “As a monthly subscription service, our programming model has always been geared toward a year-round proposition. It’s important to keep our subscribers consistently engaged throughout the year.”
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