'Yellowstone' producer 101 Studios has optioned best-selling book 'Under the Influence,' which tracks five generations of the brewing dynasty.
is developing a series about the family behind Budweiser beer., from 101 Studios, will chronicle the dramatic rise and fall of the Busch family, German immigrants whose entrepreneurial spirit and business acumen brought them untold wealth thanks to a signature product: Budweiser. The project is based on the bookby Peter Hernon and Terry Ganey.
"To have the opportunity to tell the story of one of America’s most fascinating and influential families is a thrill,” said David Glasser, CEO of 101 Studios. “Peter Hernon and Terry Ganey’s riveting account of every aspect of Anheuser-Busch and its reigning family will be honored and refined in our overall vision of this phenomenal saga."covers five generations of the family's triumphs and tragedies, power struggles and unscrupulous dealings.
The studio is searching for a writer on the project; no outlet is attached yet. Travis Knox and Drew Smith will serve as non-writing executive producers; Glasser and Bob Yari will also executive produce. The deal was negotiated by Glasser and Leif Cervantes de Reinstein of Sheppard Mullin on behalf of 101 Studios, and Joseph Martineau on behalf of Hernon and Ganey.
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