Surviving pre-roll ads on Twitch might get a little easier.
Twitch plans to take a much-needed look at how easy it is to find a streamer you like without having to survive annoying pre-roll ads before you can watch anything.about Twitch's outlook for 2023, chief product officer Tom Verrilli and chief monetization officer Mike Minton detailed all the features and changes it plans to introduce.
Twitch plans to simplify that requirement sometime in the first half of this year so that streamers who run three minutes of ads per hour can disable them. It's the same amount of required ads, but makes it easier to manage on the streamer side, which could result in fewer pre-roll ads in general. And when you do get them, Twitch says it will use its picture-in-picture feature to let you peek at the stream as the ads play.
The increased attention to ads is the start of all the ways Twitch seems to want to make it easier to browse and find streamers this year. Twitch tags will get their own URLs on top of the existing front page curation to help you find topics you like, and mobile users will be able to scroll through clips in a feature that sounds a lot like TikTok.
On the streamer side, they'll be able to pin up to 20 clips to their channel page and will have tools to edit them for publication on social media. They'll also have the ability to send videos and clips out to their followers and subscribers like YouTube's community posts. And a"Creator Home" will surface analytics for tags and the best time of day to stream specific categories and games.
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