Twitter announces “Blue for Business” to help identify brands and their employees

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Twitter announces “Blue for Business” to help identify brands and their employees
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) that Blue for Business’ features may not be available on all platforms and that they “may change periodically.”rounded-square profile pictures and affiliate badgesThe play here for Twitter is obvious.

The company is trying to lean into making money through subscriptions, and creating what’s essentially an enterprise tier of its Twitter Blue service could help it do that. The company lists examples of the types of use cases it expects to see for Blue for Business: sports teams affiliating with their athletes, movie characters getting a logo next to their name, or journalists having a badge that shows they really do work for a specific outlet.

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