Twitter’s relaunched premium service, which offers blue-check “verification” labels to anyone willing to pay an $8 monthly fee, was unavailable on Friday after the social media platform was flooded with fake accounts. 9News
, was unavailable on Friday after the social media platform was flooded by a wave of imposter accounts it itself had approved.billionaire Elon MuskPrior to that, the blue check was granted to government entities, corporations, celebrities and journalists verified by the platform, precisely to prevent impersonation.Uncertainty has become the norm at Twitter since billionaire Elon Musk took control two weeks ago.An impostor account posing as pharmaceutical giant Eli Lilly & Co.
On Thursday, Musk tweeted that “too many corrupt legacy Blue ‘verification’ checkmarks exist, so no choice but to remove legacy Blue in coming months".An email sent to Twitter's press address went unanswered. The company's communications department was gutted in the layoffs and Twitter has not responded to queries from The Associated Press since October 27 when Musk took the helm.
“It has become chaos,” said Richard Levick, CEO of public relations firm Levick. “Who buys into chaos?”A bigger issue for Musk might be the risk to his reputation as a model tech executive, since the rollout of different types of verifications and other changes have been botched, Levick added.
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