Twitter's gray 'official' check marks didn't last long as Elon Musk toys with the social media company
Twitter on Saturday launched a subscription service for $7.99 a month that includes a blue check now given to verified accounts.accounts has instead become the latest source of chaos at the company under new owner Elon Musk.Just hours after the feature's debut, Musk abruptly said Wednesday he had "killed" a new,designed to label government accounts, major brands and media outlets, adding to the turmoil at one of the world's most influential social media companies.
The feature was created to differentiate "select" identity-verified accounts from the blue check marks that Twitter has said it will soon offer to paying users for $8 per month, tweeted Esther Crawford, a director of product management at the company. "I just killed it," Musk tweeted in response to a tweet about the disappearances. Musk added: "Please note that Twitter will do lots of dumb things in coming months. We will keep what works"The official label is still going out as part of the @TwitterBlue launch -- we are just focusing on government and commercial entities to begin with," Crawford tweeted.
The real-time experiment highlights Musk's improvisational management style, which he has applied liberally across the company in his initial weeks of ownership.
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