Elon Musk is waiting in the wings to get his hands on Twitter — with a slew of new ideas to shake up the social network. But on Wednesday evening, Twitter was trying to keep things business as usua…
. But on Wednesday evening, Twitter was trying to keep things business as usual, unveiling a series of content pacts at its NewFronts presentation in New York.
Under its deal with Twitter, Fox Sports will for the first time present in-match previews, near real-time highlights, and live pregame shows for the World Cup matches in 2022 and 2023 exclusively for Twitter via @FOXSports and @FOXSoccer. The productions will feature analysis from Fox Sports personalities, including interactive Q&As and weekly live audio events in Twitter Spaces.
During the the 2018 men’s World Cup in Russia, the @FOXSoccer Twitter account set records for the tournament with 163 million views. In 2019, Fox broke Twitter records for the women’s tournament with 100 million views as the U.S. Women’s National Team won its second straight World Cup.