Musk's move to change Twitter's logo to an “X” also comes as Twitter faces new competition from Meta's new app, Threads, which launched earlier this month.
to an "X" from the bird, marking what would be the latest big change since he bought the social media platform for $44 billion last year.
The change isn't surprising given Musk's long history with the name "X," says Allen Adamson, co-founder of marketing consultancy Metaforce. The billionaire Tesla CEO tweeted last October that "buying Twitter is an accelerant to creating X, the everything app." The change will be very confusing to a huge chunk of the Twitter's audience, which has been already souring on the social platform given a slew of other major changes Musk has made, Adamson said.
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