World’s richest man has threatened to drop acquisition of firm in dispute over fake accounts
accusing it of refusing to provide sufficient information about the number of spam users on the service. It has since started to supply him with public tweet data.
Twitter has stated consistently in its quarterly results since 2014 that it estimates its spam account problem to represent less than 5% of its daily active users. The 1m figure will include accounts that are weeded out as they attempt to join the platform and therefore are never counted as daily users.Twitter has just under 230 million daily active users.
Spam accounts are automated, meaning they are not operated by a human hand, and are designed to manipulate users or disrupt their interactions on the platform. The vast majority that Twitter catches relate to cryptocurrency or pornography, executives said. They are also largely caught out by automated processes, although Twitter scrutinises thousands of accounts a month manually – including forensic experts and non-English language specialists – in order to help draw up the 5% figure.
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