‘We believe political message reach should be earned, not bought,’ Twitter Chief Executive Jack Dorsey said as Twitter its plan for banning political ads. The ban includes ads that adopt for a certain outcome on social and political causes
) on Friday said its political advertising ban will include references to political candidates or legislation, and it will not allow ads that advocate for a certain outcome on social and political causes.
Twitter said it will use a combination of automated technology and human teams to enforce the new ad policies. Rival Facebook Inc , saying it did not want to stifle political speech, has steadfastly refused calls from some politicians and others to follow Twitter’s lead, and said it would not vet political ads for misleading claims on its site.
Under the new policy for example, Sierra Club could still promote their causes, but they would not be able to single out politicians they support or target those they would like to see defeated in elections, or lobby for political outcomes. Roy Temple, a partner at digital media consultancy GPS Impact who has worked with political campaigns, called the move “a gigantic cop-out” by Twitter’s CEO that does not involve the loss of much revenue, and he questioned the difficulty of implementing the complicated policy.
Critics have said the ban would punish lesser-known candidates taking on well-funded incumbents in local elections.
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