Twitter will let cannabis ads hit its site in the U.S., charting new territory for the social media platform under Elon Musk’s tenure atop the company.
“Going forward, Twitter is allowing advertisers to promote brand preference and informational cannabis-related content for CBD, THC, and cannabis-related products and services,” wrote Twitter’s Alexa Alianiello on the company’s website Wednesday.
Other limitations on the ads include restrictions preventing advertisers from targeting children and only letting advertisers appeal to people in jurisdictions where the advertisers are licensed to operate. Twitter’s shifting ad rules arrive as the company says the conversation surrounding marijuana online is growing.
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