Spend $500k and we'll double your money, but please ignore the trolls
Twitter is reportedly trying to plug its drop in advertising revenues by concocting a series of inducements to convince some brands that have paused spending on the platform to reopen their wallets.
In one mailer that was dispatched to advertising agencies – seen by the Financial Times – the troubled social media biz said it was scheduled to roll out the"largest advertiser incentives ever" this month, pledging additional impressions depending on the level of budget to use. it would mirror the spending of clients that pay at least $500,000 with a ceiling limit of $1 million per advertiser.
Calls from advertising groups encouraging their customers to leave Twitter came within days of Musk's takeover, largely driven by a spike in racist language and fears that Twitter wouldn't be able to assure brand safety for its advertisers. Since then, brands including Pfizer, General Mills, United Airlines and Apple have all cut back or stopped advertising on the platform.that allowed anyone who subscribed to Twitter Blue for $8 a month to get a blue verification checkmark.
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