At the influential menswear event Pitti Uomo, Australian designers Joe Farage and Kerrin Schupann are showcasing their collections, hoping to gain international recognition and success.
, at the most influential menswear event on the fashion calendar, two Australian labels are preparing to sink or swim.and Melbourne menswear designer Kerrin Schupann are playing David to immaculately dressed Goliaths in double-breasted suits from London’s Savile Row, Milan and Paris.
“It’s a case of how much further can you go in Australia?” says Farage, who has been in business for 25 years. “The only way to really get substantial growth is to take it worldwide.”“I have waited until now because I felt that if I was going out into the world I couldn’t take my tailoring to the UK and Europe where they wrote the book. How would I stand out?”
Sydney tailor Joe Farage is taking his new label Two.One to Pitti Uomo for the first time; Melbourne-based label Kerrin will show at Pitti Uomo for the second time. “I think we can stand out as an Australian brand in that environment,” Schupann says. “Australia has an opportunity to carve out an identity at Pitti.”“I reference Australian beach culture with heritage pieces in a minimalist way. I think we have a different way of dressing and approaching casual wear in Australia, so we can definitely play with that in Europe.”
With trips to Italy now locked in on the Kerrin calendar, Pitti Uomo takes precedence over the Melbourne Fashion Festival and Australian Fashion Week.
AUSTRALIAN DESIGNERS PITTI UOMO MEN's FASHION INTERNATIONAL MARKET OUTDOOR WEAR
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Australian Filmmaker Leigh Whannell Prepares for Hollywood Horror and Australian FestivalLeigh Whannell, a prominent Australian filmmaker, is preparing for the release of a new Hollywood horror film while also participating in the Australian Academy of Cinema and Television Arts (AACTA) Festival. The festival, dubbed 'Sundance at Surfers', aims to attract both film professionals and tourists.
Read more »
Australian grand slam champion Max Purcell accepts doping ban on eve of Australian Open7NEWS brings you the latest local news from Australia and around the world. Stay up to date with all of the breaking sport, politics, entertainment, finance, weather and business headlines. Today's news, live updates & all the latest breaking stories from 7NEWS.
Read more »
Australian Tennis Players Vie for Australian Open QualificationAustralian players are gearing up for the Australian Open qualification rounds, aiming to secure a spot in the main draw. Marc Polmans, one of 15 wildcard recipients, highlights the intense competition and the physical demands of the qualifying process.
Read more »
Kokkinakis Hopes to Ignite Australian Comeback at Australian OpenThanasi Kokkinakis faces Jack Draper in a battle of the wounded at the Australian Open, hoping to spark a resurgence for Australian players after a string of early exits. The match takes place amidst weather disruptions and a battle for momentum on the court.
Read more »
Australian Wildcard Tristan Schoolkate Stuns Jannik Sinner in Australian Open UpsetTristan Schoolkate, an unseeded Australian player, shocked the tennis world by defeating world No.1 Jannik Sinner in the second round of the Australian Open. Schoolkate took the first set, capitalizing on Sinner's struggles with the wind and showcasing remarkable composure.
Read more »
Australian Dollar Plunges to Two-Year Low as Markets React to US Fed Rate CutThe Australian dollar has hit its lowest point in two years following a cut in US interest rates by the Federal Reserve. The ASX200 also fell sharply, mirroring the negative reaction seen on Wall Street where the Dow Jones and Nasdaq experienced their worst day in months.
Read more »