Plus-size retailer and personal styling platform, Dia & Co, has acquired luxury brand, 11 Honoré. This acquisition means a landmark shift for Dia & Co customers, who will now have one-stop access to the broadest assortment of brands and price points available in the inclusive sizing category.
. This acquisition means a landmark shift for Dia & Co customers, who will now have one-stop access to the broadest assortment of brands and price points available in the inclusive sizing category.
“Our announcement... represents an enormous leap forward in our mission to deliver true style freedom for our community. In my two decades as a plus-size shopper, the promise of being able to joyfully shop the brands I love for everything from $25 t-shirts to $2,500 dresses, made to fit my body, seamlessly in one place, has been the ultimate dream,” said Dia & Co CEO Nadia Boujarwah.
Founded in 2017 by Patrick Herning, 11 Honoré began as a direct-to-consumer startup. It has since become a company with such brand partnerships as Diane Von Furstenberg, Carolina Hererra, Good American and Tanya Taylor.Herning will continue to champion luxury and brand collaborations within the Dia & Co team. “The commonality between 11 Honoré and Dia & Co is an ethos of partnership,” Herning says.
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