Meet the typical CVS shopper: a white, Gen X, college-educated city dweller earning a high income
CVS is the leading drugstore chain in the US, dispensing 26.8% of the nation's retail pharmacy prescriptions. Its product sales totaled $226.6 billion in 2022, and the company generated an additional $95 billion in revenue from health care premiums and services.in Lowell, Massachusetts, as Consumer Value Store and is now based in Woonsocket, Rhode Island. It has nearly 7,800 retail locations, as well as nearly 1,900 retail pharmacies within retail chains and 60 clinics in Target locations.
The typical customer visits CVS every other week on average — about 23 trips per year — and picks up four products, for a total cost of $19.93 per trip, Numerator found. Their annual spend is about $462. Prescription medication constitutes about 77% of CVS's retail revenues, and the drugstore offers a variety of over-the-counter medical supplies, personal care items, food and beverages. These front-of-store sales account for about 23% of the company's retail revenue.
In addition to OTC pain medication and cough remedies, the typical retail shopper often prefers to buy candies, chocolates, and bottled water. Their favorite sweets brands at CVS are M&M's and Reese's, and they also buy a lot of Hallmark cards. Roughly 83% of CVS customers visited the store in both 2020 and 2021, a loyalty percentage that is slightly below that of Walgreens, but on par with Costco's. Even so, the company added slightly more new shoppers than it lost last year, suggesting that the brand's customer base is expanding.. At other retailers, the CVS shopper buys more fresh garlic, hand sanitizer, bar soap, and non-dairy milk alternatives than the national average shopper.
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