The international campaign will encourage global brands to look to the U.K. for their next hires.
DREAM BIG: Newly elected Prime Minister Boris Johnson is set on exiting the European Union come January and fashion companies across the U.K. — which have mainly been advocating for the “Remain” campaign and against Johnson’s Tory party — are fearing potential increased tariffs and decreased movement of talent to and from the U.K.
As part of the initiative, the government partnered with Graduate Fashion Week, a showcase of up-and-coming talent in the U.K., to tap into its pool of young designers, models, hair and makeup artists and stylists.
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