Four U.S. advertising trade groups have banded together to lobby Congress to ens...
WASHINGTON - Four U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go into effect in California in 2020.
The issue is of huge concern to advertisers, who rely on online data collection to help ad buyers spend their advertising budgets effectively. Privacy for America, the group announced on Monday, said U.S. legislation should prohibit practices like using a person’s data to deny them a job or sharing data with third parties without ensuring there is no fraud intended.
“They’re picking some already-on-the-ground fruit,” he said. “It looks like the existing self-regulatory rules that they’ve had in place for years that didn’t work that well.”
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