The U.S. remains the single biggest international travel destination, but the gap is narrowing fast
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“We often have to remind people that travel is a U.S. export just like agricultural and manufactured goods,” said Roger Dow, president of the USTA. In fact, he added, “it’s our No. 1 services export and No. 2 export overall.”Courtesy U.S. Travel Association To be sure, the United States remains the single biggest destination in the world for those traveling beyond their own borders. But the trend for global market share of foreign visitors to the U.S. has declined ever since 2015 and will continue decline to at least 2023 according to USTA’s new forecast out this week. In 2015 the U.S. captured 13.7% of all travelers from around the world who took trips outside their homelands. This year the U.S. share will be down to around 11.
For starters the USTA is strongly urging legislation reauthorizing “Brand USA,” a kind of Convention and Visitors Bureau travel promotion agency not just for individual cities or destinations but for the nation as a whole. Established in 2009 by Congress, Brand USA is waiting for Congress to finish work on new legislation reauthorizing it and correcting an error in previous legislation that stripped the travel promotion agency of its funding mechanism beginning Jan. 1, 2020.
Beyond the reauthorization of Brand USA, Dow says the number of foreign travelers visiting the U.S. each year also could be boosted by passage of the new U.S.-Mexico-Canada trade pact that would replace the Clinton era North American Free Trade Agreement. He says passage of the USMCA, on which House negotiators on Monday reported reached a compromise that could speed the new trade treaty to a vote on the House floor, could increase the travel’s economic impact on the nation by another $1.
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