The UK Government Is Directing Mourners to North Carolina to Stand in Line for Queen Elizabeth
For the next five updates, the queue system and What3Words location worked well – though the line flip-flopped from given.drips.herds to filed.moves.forum and back to given.drips.herdsWhat3Words was approached for comment.The fact that What3Words wasn’t working didn’t surprise 24-year-old researcher Tom Westgarth, who used it at the Boomtown music festival in the UK earlier this year. “The inconsistency of it was so frustrating,” he says.
“I think that was a typo,” says Westgarth, “but when someone is drunk at a rave, they may not notice that.”The reason What3Words has found a foothold in the UK, being used by government departments, dates back to the 2013 privatization of the UK’s zip code address file. Businesses now need to pay to access official addresses of people they want to market to. “If you’ve ever struggled to find your property in an online service, you may be paying part of the price directly in the form of poorer services, undelivered kebabs, and lost taxis,” says Tom Forth, chief technology officer and co-founder of The Data City, a UK data company that has worked with the government in the past.
To fill the vacuum, private location service providers have cropped up. “Few are more visible than What3Words, a London-based startup that benefits from proximity to government, an easy to understand concept, and a slick product,” says Forth. However, the problems with What3Words are “well-documented”, he says.
If you’re looking to line up to see the Queen, make sure you know where you’re ending up and where she’s lying in state: you need to be heading to
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