Ultra Tune marketing budget paid for ‘rubber girls’ to appear in men’s magazines | By SimoneFoxKoob and Cameron Houston
Mechanic repair chain Ultra Tune used money from a marketing budget funded by franchisees to pay for its “rubber girl” brand ambassadors, including former partners of the company’s owner Sean Buckley, to appear on the cover of men’s magazines.
However, the company’s use of marketing funds has rankled some former Ultra Tune franchisees, who say customers would regularly raise concerns with them that the campaigns featuring the “rubber girls” ambassadors were sexist and inappropriate. The spokesman conceded that some franchisees and members of the public were uncomfortable with the campaign.“Some franchisees liked the previous campaigns, some did not like the previous campaigns, and some did not like the previous campaigns at a personal level but were supportive as business owners given the effectiveness.”
According to the emails, the $120,000 annual deal included advertising and saw a number of girls featured on the covers ofIn March 2020, the marketing agency contracted by Ultra Tune emailed the publisher ofin Australia, saying he had been tasked by the company’s marketing committee to “provide greater accountability for all marketing expenditure”., I have been tasked with developing a rationale for its ongoing purpose/inclusion in our marketing activities,” he said.
The code requires a franchisor to prepare, have audited and distribute marketing fund statements within set timeframes if a franchisee is required to pay money into the fund.
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