Universal has shifted the R-rated dog comedy Strays from June to August, where it has significantly less competition regarding big blockbusters. Strays Universal UniversalPictures Comedy StraysMovie
The summer blockbuster season is looking to be a wee bit busy. June and July, in particular, are packed with movie after movie with massive budgets and potentially massive takes at the box office. It has come to the point that movies must do well the first weekend they are released, or they will fall by the wayside no matter how good word of mouth is because something else will come along and take everyone's attention.
Deadline cites that it isn't just the fact that the schedule is packed and that R-rated comedies actually tend to do pretty well in August as well, but also the ongoing writer's strike. If you think about it, who will see marketing for an R-rated comedy? People watching Late Night shows, and none of those are running right now.
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