The UMusic Media Network will give brands access to UMG’s inventory of music video content spanning all leading social platforms.
UMGB claims to boast tens of thousands of hours of video content and over 4 trillion minutes of UMG content on YouTube. Its consolidated digital properties also draw over 150 million unique visitors every month across desktop, smartphones and tablets in the U.S. alone, according to the company.Morgan Buksbaum
, senior vp of media and properties at UMGB. The platform is fully integrated into UMG’s global operations, pulling on the resources of divisions including commercial services & UMGB; digital strategy; data, e-commerce and media; and digital rights administration. The network’s public launch comes on the heels of a year-long beta program that UMGB claims has resulted in millions of views for advertiser content.
“Through this cutting-edge new platform, UMG artists can create destination programming exclusively for brands, giving our partners the ability to hyper-target culturally relevant content where they have not been able to do before,” said Yaffa in a statement.
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