Gunther Schmidt secured around $1.4 million for his co-living company Quarters, and Reza Merchant raised over $850 million for The Collective.
. In trying to convince investors to back The Collective, he details that they aimed"for a healthy balance of the traditional pitch, showing our returns, and the metrics most investors expect, while putting a high emphasis on baseline education in order to explain the trajectory of the co-living sector, its benefits, and how we differentiate ourselves from other players in the space.", a decision that could have affected investors looking to fund The Collective.
He adds that building strong relationships has been key to the process."We're highly conversational and our belief in our product runs deep, so we usually bring investors to all future sites to share our curiosity and enthusiasm around a given neighborhood," he said.
Merchant agreed that it's key to find true partners in your investors."It's about finding investors who embrace your vision and who you enjoy spending time with," he said."Then, it's essential that you do whatever it takes to deliver on the commitments you make.
While it feels good for both Schmidt and Merchant to have raised plenty of capital, their goals are focused primarily on delivering something that will benefit urban living for all. It's not just about company growth, but about"enabling a state of individual and collective wellbeing for our member base," said Merchant.
Allyson Portee is a tenacious and driven communications consultant and business and fashion contributor. She has written for Harper's Bazaar Arabia, Vogue Arabia, Idealog, EuroNews, CommsMEA, The Diplomatic Courier, the Washington Diplomat, and Propel Women. Having lived in the US, Spain, the UK, Germany, and Lebanon — and having travelled to over 20 countries and many cities — Ally has an international awareness and love of cultures.
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