Nature One joins The a2 Milk Co in seeking to help alleviate the US supply shortage. Only Bubs Australia has penned a deal with the US government.
The a2 Milk Company last week also submitted an application to the FDA to supply its a2 Platinum infant formula.So far, only two companies have been approved by the US regulator out of the 26 that have applied to import tins.launches an inquiry
Historically, breaking into the US market has been difficult for overseas players since the US federal government purchases more than half the formula consumed via its nutrition assistance program for women, infants and children. The government then resells product to retailers at reduced prices to ensure affordability.
“Further, much like the 2008 melamine scandal in China, there could be a shift away from US made IMF.” Ms Carr said this week’s formula deal with the US government was a “game changer” for the small company, which had already made some headway into the $US4.3 billion formula marketBubs-owned Deloraine plant has been running 24/7 for the past two weeks, which Ms Carr said would continue into the forseeable future.