The Federal Trade Commission on Friday proposed a new rule that seeks to ban fake online reviews, marking its most aggressive step yet to thwart review fraud.
The FTC has proposed a new rule that would ban fake reviews and other deceptive online practices.
Online platforms have long struggled to prevent bad actors from using fake reviews, which can make it hard for users to locate trustworthy products and disadvantages honest businesses. In recent years, the FTC has fined or brought cases against companies believed to be suppressing honest reviews or soliciting fake reviews.a new rule that seeks to ban fake online reviews, marking its most aggressive step yet to thwart review fraud.
The proposed rule would prohibit companies from buying or selling fake reviews and suppressing negative reviews, as well as"review hijacking," which involves repurposing positive reviews from one item for use on other listings, and can make new or questionable products appear trustworthy. It also bars company executives or insiders from leaving reviews of their products or services without disclosing their relationships.
"The rule would trigger civil penalties for violators and should help level the playing field for honest companies," said Samuel Levine, director of the FTC's Bureau of Consumer Protection, in a statement.
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