'Us' smashes box office expectations, nabs best opening weekend for an original horror film

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'Us' smashes box office expectations, nabs best opening weekend for an original horror film
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'Us' had been tracking towards a $50 million opening weekend, but strong Thursday and Friday ticket sales had analysts revising their estimates through Saturday night.

Jordan Peele's"Us" pulled in some huge box office numbers in its opening weekend, hauling in $70.25 million in the U.S. and cementing itself as the third best horror movie debut in the history of cinema.

div > div.group > p:first-child"> "Us" had been tracking towards a $50 million opening weekend, but strong Thursday and Friday ticket sales had analysts revising their estimates through Saturday night. The film took in $29 million between Thursday previews and Friday night showings, a strong start for a horror film that doesn't have the benefit of a major franchise fueling ticket sales.

"Just two movies into his feature film career, Jordan Peele has already established himself as a brand whose films are known for creating a scary good time at the movie theater while generating huge profits at the box office," Paul Dergarabedian, senior analyst at Comscore, said. "Us" tells the story of Adelaide Wilson and her family during a trip to their beachfront home. Adelaide is traumatized by an experience on the nearby boardwalk during her childhood and grows increasingly paranoid that something bad is going to happen during their vacation."Us'" $70 million box office opening is the third-best horror movie debut, behind"It," which took in $123.

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